Swiftmessages

Many people think that when someone walks into your shop or office, you have to make a "sale" right then or the opportunity is lost. However, this is not correct. The most difficult and expensive part of sales and marketing is actually getting in front of a client (irrespective of whether a sale is made).

Swiftmessages allows you to create a "bond" with those people who come to you. It does not matter if they buy your products or services initially. The whole objective is to keep in contact with those people (especially since it is so hard to attract an interested party in the first place). Once you have established and further developed that contact with them, (over a period of time) you can develop a rapport with them and this can lead to not one, but many sales over a long period of time. Swiftmessages allows you to develop such relationship with your clients over many years, as well as attracting new clients to your business.

Perhaps we can explain it this way. What if you had a data base of potential clients that numbered 500 or even 1000? Would that increase your potential to move products or services regularly?  Now ask yourself this. How many potential clients have you been in contact with since you started business (ones that bought what you had to offer - and also those who did not)? Wasn't it hard to get them "in the door" in the first place? Yet did you keep close contact with them? Can you easily contact them about developments in your particular industry? If you could, would it be easier to sell something to them at some stage in the future?

Swiftmessages sends out regular email newsletters for you that are personalised (i.e. the prospective client thinks that you are writing only to them) - even though you might be sending the newsletter to 10, 20 or a 1000 people. These people might be on your data base instantly (you might buy a data base or have one already) or they might be added to the list over time (weeks or years).

By sending out your own personal emails or electronic newsletters you establish brand recognition with them (ie your business name). As well, you are building a "bridge" (rapport) with them so that they feel more comfortable with you and begin to trust you (we advise that you do not abuse that trust or rather than making a new friend – you will create an angry enemy).

 Further, you are establishing credibility with them as a wise and knowledgeable person in your area of expertise. Also, you are regularly in their thoughts.

Let's say that you are a dentist. Your prospective client might frequent another dentist, but because you are in their mind (due to your regular newsletters), they might want to see you the next time they need a dentist. Alternatively, they might not be able to get an appointment with their regular dentist, or their regular dentist might retire or move (even die).

Perhaps your prospective client does not have a dentist. Next time they want a dentist - they will remember you when they want to book an appointment - and they look up your number (from your newsletter or your website.)

While we mention websites, it is a major advantage to have a website and we can help you with that. Just email us at: sales@swiftmessages.com

So you can now understand the advantage of having an automatic message system. This is called an "autoresponder" system.